top of page

Elizabeth Werner joins Knocking

Knocking News Header Image

Elizabeth Werner joins Knocking

5/2/24, 5:00 PM

Family Lifestyle Expert and Toy Industry Insider Elizabeth Werner Joins Knocking

Knocking, a company that produces e-commerce for ALL media to create real-time consumer interactions for brand partners, today announced lifestyle expert and toy industry powerhouse, Elizabeth Werner, is joining their growing talent and brand team.

Recognized as a “woman to watch in the toy industry,” by the Women in Toys Association, Werner is best known for her regular appearances on top-rated shows like, “The View” and QVC, where she showcases the latest product trends in everything from household gadgets to the hottest new toys in the industry.

“Elizabeth is a triple threat in content and commerce, a trusted talent viewers love, brands believe in her and producers adore her,” said Brian Meehan, COO of Knocking. “She understands the importance of maintaining all those key relationships and her years of business experience will help Knocking expand our world class partnerships with brands and our media partners”

Knocking is a leader in producing content and commerce for media companies to create new connections with their audiences through compelling segments featuring new, popular and exclusive products. Knocking’s process is turn-key. The team collaborates with a media company to develop authentic short-form shopping segments, then secures talent and creates lasting relationships with the brands that will best serve a partner’s audience. Knocking offers full-service production or will support a partner’s in-house needs.

In her new role, Werner is giving Knocking exclusive rights to her media tour business where she will continue to serve as a spokesperson for sponsored segments on network shows as well as affiliate tv and radio stations across the country. Werner says the secret to her success is testing and believing in the products she’s promoting.

She says, “I’ve spent the last 20 years immersing myself in different industries and hand-picking products that I find useful and that I truly love. I am thrilled to be able to make Knocking my new home and continue doing what I love on a larger scale.”

Werner is also tasked with growing Knocking’s roster of brand experts. She joins Knocking shortly after the ecommerce company announced a key partnership with Shark Tank star, bestselling author and entrepreneur Daymond John. The company's Chief Content Officer, Emmy Award-Winner and industry leader, Candi Carter says, “You cannot underestimate the value of sincerity and integrity, especially when it comes to standing behind a brand. Elizabeth understands what qualities a host needs to build trust between the brand, product and viewer and will be instrumental in growing our talent pool.”

bottom of page