Knocking Inc. has teamed up with Entertainment Tonight to launch 'Shop ET,' a new online shopping platform hosted by the influential Brooke Burke. Known for her dynamic career as a television personality, health and wellness advocate, and founder of Brooke Burke Body, Burke brings both charisma and expertise to 'Shop ET.' With a loyal following built through her work on Dancing with the Stars, Penn & Teller: Fool Us, and her wellness platform, Burke has become a trusted voice in lifestyle, fitness, and wellness. On Shop ET, she’ll introduce viewers to a carefully curated lineup of products that enrich daily life, offering a seamless blend of entertainment and commerce.

With ET’s vast reach and Burke’s trusted influence, 'Shop ET' will captivate audiences across categories like fashion, beauty, and wellness, showcasing both emerging and established brands. Knocking Co-Founder Brian Meehan expressed his excitement for the partnership, highlighting how it complements ET’s legacy and Knocking's vision for retail innovation. Through 'Shop ET,' Knocking and ET are pioneering a new shopping experience, creating an accessible, engaging platform that blends entertainment with direct-to-consumer discovery.