Knocking is honored to have been invited to the exclusive Strive X Challenge, hosted by Sir Richard Branson on Necker Island in 2024. Representing Knocking, COO Brian Meehan participated in this unique event, which brings together business leaders, entrepreneurs, and philanthropists from around the world for a week of extreme physical challenges and inspiring discussions.

The Strive X Challenge is a prestigious initiative that combines fitness with a mission for global change. Organized by Branson’s family through their charity, Big Change, the event raises money to support innovative educational projects. Over the years, Strive challenges have raised more than $10 million to improve education systems and empower young people to reach their full potential.

Throughout the week, participants were pushed to their limits with a series of demanding activities, including swimming between islands, cycling Virgin Gorda’s steep terrain, and engaging in Beach Olympics. In between these physical feats, they shared ideas on how to make education fit for the future, ensuring that every child has access to high-quality learning opportunities.

Meehan’s participation in Strive X underscores Knocking’s commitment not just to innovation in commerce but also to its dedication to creating lasting, positive social impact. Knocking’s involvement in this event further highlights the company’s focus on leadership, community building, and making a real difference.

To learn more about the Strive X Challenge and the work of Big Change, check out Richard Branson's Blog on Virgin.com (linked below).

We’re proud to have been part of this life-changing experience and excited about the future.