Knocking is excited to announce that Daymond John, renowned entrepreneur and star of ABC’s Shark Tank, has joined the company as a Brand Advisor. With a legacy of building iconic brands like FUBU, Daymond brings decades of business expertise and innovation to the Knocking family.

In his role, Daymond will consult on brand strategy and advise emerging businesses on how to grow and reach new audiences through Knocking’s unique commerce platform. His involvement reflects Knocking’s commitment to helping brands scale and succeed by offering unparalleled exposure across major media outlets.

“We’re thrilled to have Daymond John onboard,” said Brian Meehan, COO of Knocking. “His experience and passion for helping entrepreneurs align perfectly with our mission of elevating brands and bringing them to millions of consumers.”

With Daymond’s insight, Knocking continues to strengthen its position as a leader in connecting brands with consumers through television and digital commerce.